What Is Pay Per Click?
Pay Per Click is one type of Search Engine Marketing tactic. With PPC you pay for each click from your ad in the Search Engine Results Page (SERP). This is how Google makes most of it's money. They call their advertising program AdWords.
Organic Versus Paid Listings
On Google's SERPs pages there are two types of ad listings. Organic listings appear based on Google's ranking of a site based on it's Search Engine Optimization and overall PageRank. These ads appear on the left side of the page.
AdWords listings (PPC) are shown based on how much an advertiser is willing to pay for that keyphrase. The more the bid price the higher the listing.
These listings appear at the very top and to right of the page. The very top listings appear because those ads have bid the highes click price.
How AdWords Works
- Choose keywords that you want to bid on.
- Choose the bid price you want to pay for that keyword.
- Everytime someone clicks on your ad you pay Google that bid price.
- That click is then sent to whatever landing page you choose.
But AdWords Can Be Tricky
Because your ad spend is based on how many times someone clicks on your ad, it's easy for a campaign to run up costs very quickly. For some very competitive markets clicks cost as much as $20 to $50 apiece. Even less competitive keywords can cost $1 to $2 for each click.
And sometimes a click on a particular keyword does not convert to a sale very well. So weeding out these ineffective keywords is a critical part of managing your campaign. The goal is to find the "buying" keywords that lead directly to a sale.
The Quality Score
Actually a bid price is determined by something called your Quality Score. Your Quality Score is based on a combination of bid price, click through rate, and the quality of your landing page.
To be sure to pay the lowest price for your click you must understand...
- How keywords work so you find the ones in demand and with enough buying intention to lead to a sale
- How to write good ad copy that motivates someone to click
- How to create the best landing page that synchronizes with your keyword and your ad
Without proper skills and monitoring it's easy to spend hundreds of dollars per day on keywords that don't translate into sales. This is not something that the average small business owner has the skills or the time to do themselves.
AdzZoo is the answer.
The AdzZoo Campaign Managers are Pay Per Click experts. They know not only how to pick the best keywords and write the best-convering ads, but they know how to create a great landing page (your AdzZoo page) where those clicks can turn into business for you.
And your AdzZoo Campaign Managers will monitor your campaign 24/7 to make sure those clicks are working for you.
An AdzZoo Local Online Marketing Campaign
For as little as the cost of a fast-food lunch, you can be on the first page of Google. And you don't even have to have a website. To learn more about AdzZoo click here.
» Click here if you'd like to arrange an AdzZoo consultation.
