Online Marketing Primer
The average small business owner is busy running their business. They don't have time to learn the complex and sometimes arcane intricacies of online marketing.
Yet everyone knows that online marketing is the future and they sense they MUST do something...
But what should they do?
They have questions like...
- What is the difference between search engine marketing and social media marketing?
- I've heard searchers never make it to the second page of Google. How do I get on the first page?
- What's all this talk about keywords? Is this something I really need to understand for my business?
- What about Facebook and Twitter? Do they really make sense for my business?
- I know I need a website but all the people I know that have websites never get any traffic let alone new customers. Why should I even bother?
- I hear I need to have a Blog but I don't know how to write and don't really have anything to say.
So here's a series of videos I call a Primer that offers a simple overview of Online Marketing. Think of it as the 10,000 foot view of how it all works.
Our goal is to help you answer these questions.
- Why is Online Marketing better?
- How do “keywords” work?
- How does Google rank websites?
- How do you get on the first page of Google?
- What do I need to know about Search Engine Optimization?
- What is Pay Per Click (AdWords)?
- What is the difference between Search Marketing and Social Media Marketing and why should I care?
To enlarge click on the
in the lower right corner of the video.
Online Marketing Primer
The Impact Of Social Media
Online Marketing Paradigm Shift
Search Engine Marketing versus Social Media Marketing
How Google Works
Pay Per Click
Social Media Marketing
Mobile Marketing
Online Marketing Blueprint and Sales Cycle
Live Primer
If you'd like to attend a live presentation of this Online Marketing Primer for Free please contact me here.
If you'd like to learn what must happen once you connect with a prospect online view this page about the online sales funnel.
If you'd like to learn how Search Engine Optimization works to get traffic to your website visit this page.
If you're ready for a personal presentation that goes into more detail for YOUR business, contact me here.
