How To Get On The First Page Of Google
If you have your own website, and even if that site has been optimized for the Search Engines, then you know how hard it is to get on the first page of Google. The tactics for getting to that coveted location take time and a strong understanding of how Google works.
And getting on that first page is critical to your success. If you are on page 2 you might as well be on page 200.
Here's the main tactics for Search Engine Optimization...
- Research the best keywords to use on your website. You want keyphrases that have enough demand in the search engines to get traffic but not too much competition from other websites
- Build your site with those keyphrases in the correct "on page" locations so that Google can understand what each page on your site is about.
- Get hundreds of "backlinks" from other sites so that Google will give you a solid PageRank. Backlinks help convince Google that your site is valuable to other websites.
- Wait patiently while Google indexes your pages and eventually rates your site high enough to make it to the first page for your main keywords
Even after all this work it may still be difficult to make the first page if your competition is better optimized than you.
Also if they have been online longer than you, Google will give those older sites preference over newer sites. These sites that have been around a long time, what we call authority sites, are very hard to replace on the first page. And over time, it will be harder and harder to replace them as they become entrenched on that first page.
An Easier Way To Get On The First Page
What if you could get on the first page of Google in days instead of months (or years)? With Google AdWords it's possible to appear on the first page of Google that quickly.
What Is Google AdWords
Google provides a way for any business to get on the first page of Google right away. It's called AdWords. AdWords is what is called Pay Per Click.
With AdWords you buy "keywords" and pay based on the position you want your ad to appear on Google's Search Engine Results Page (SERP). The more you are willing to pay the higher position your ad will show at.
Here's how it works...
- Choose keywords that you want to bid on.
- Choose the bid price you want to pay for that keyword.
- Every time someone clicks on your ad you pay Google that bid price.
- That click is then sent to whatever landing page you choose.
Now here's where Pay Per Click gets tricky.
Sometimes to get the top position for a keyword you can spend several dollars each time someone clicks on your ad. For some very competitive markets clicks can cost as much as $20 to $50 apiece. So monitoring and managing your campaign is critical to getting the return on your investment. Other wise you could spend a lot of money fast with poor results.
Actually your bid price is determined by something called your Quality Score. Your Quality Score is based on a combination of
- Bid price,
- Click through rate (the effectiveness of your ad)
- The quality of your landing page.
To pay the lowest price for your keywords you must understand keywords, how to write good ad copy, and how to determine your Return On Investment (ROI) for your campaign. Without the proper skills and monitoring it's easy to spend hundreds of dollars per day on keywords that don't translate into sales.
AdzZoo Is The Answer.
The beauty of AdzZoo is it offers flat rate pricing. You don't have to worry about spending too much or if you've chosen deadbeat keywords that don't work. You pay a set monthly rate based on how many people you want to reach. That rate can be as little as $4 per day depending on how many leads you want to capture.
The AdzZoo Campaign Managers are Pay Per Click experts. They know not only how to pick the best keywords and write the best-converting ads, but they know how to create a great landing page (your AdzZoo page) where those clicks can turn into business for you. In fact AdzZoo has been designated a Google AdWords Qualified Company. There's only 150 companies in the world that have this designation.
And your AdzZoo Campaign Managers will monitor your campaign 24/7 to make sure those clicks are working for you.
An AdzZoo Local Online Marketing Campaign
And there's more to AdzZoo than just PPC. Your optimized landing page can eventually achieve first page status itself. Your listing will also appear in Google, Yahoo, and Bing maps. Your ad will also appear on hundreds of other search sites and directories. Your online presence will grow and grow over time until you dominate for your keywords.
For as little as the cost of a fast-food lunch, you can be on the first page of Google. And you don't even have to have a website. To learn more about AdzZoo click here.
» Click here if you'd like to arrange an AdzZoo consultation.
