Local Online Marketing - The Time Is Right
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If you're a small business then you need to advertise. The question becomes what's the best way to spend your advertising dollars... especially in a tight economy?
Some of the choices include...
- Yellow Page Advertising
- Direct Mail
- Newspaper Advertising
- TV and Radio Advertising
- Online Advertising (the new boy on the block)
The Internet Has Arrived
The Internet has finally reached the local marketplace. Now you can take advantage of the way people search for products and services and use the best marketing channel that has ever been invented — Search Engine Marketing.
Yes, traditional forms of advertising no longer work.
- People use the Yellow Pages less and less — they now use Google to find what they need.
- Newspapers are less effective because readership is down and many are going out of business
- Direct Mail Advertising is also less effective because people are just overwhelmed by the volume and the inconvenience. And mailing prices keep going up.
- Television advertising is being avoided by TiVo and other DVR devices
Here's What a Recent Article in the New York Times Had to Say About Search Engine Marketing
“…search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. For all the billions spent on technologies that track users on the Web so marketers can pinpoint their interests, no other form of online advertising - or offline advertising, for that matter - has come close to matching the effectiveness of search ads."
» Click here to read the article
Why "Interruption Marketing" Doesn't Work
The real reason these old marketing channels don't work is people are tired of being "interrupted."
Think about it...
Newspapers, direct mail, TV advertising, all try to get people's attention while they are busy doing something else. They have to interrupt someone to provide their marketing message. How effective can that be?
That's one of the reasons people love to search online for products and services. They are in control. They get to choose what they want — and don't want — within seconds, with the click of a mouse.
If your business can "meet them where they are now" in the Search Engines, then you have a very good chance of connecting with that customer and sharing your marketing message while they are most ready to buy.
No wonder Search Engine Marketing is exploding!
And no wonder traditional forms of advertising are dying.
The Search Engine Advertising Advantage
When someone goes to Google to search for a "pizza restaurant", or a "plumber in clearwater", or to find an "oldsmar realtor," they are looking to solve their problem then and there. If they see your ad, and it offers the right solution, then you can be the one to get a new customer. That's the essence of Search Marketing's advantage.
How People Find Products and Services With Google
Offline Marketing Versus Online Marketing
Because most offline marketing "interupts" people it gets ignored and is far less effective than when someone proactively searches for solutions to their "problem" themselves. With online marketing they are more committed to the solutions they find because it was their idea. What a powerful connection this offers to your prospects.
Another strong argument for Search Advertising is it has the lowest Customer Acquisition Cost of any form of advertising. Take a look at this page to learn more.
Search Advertising is a simple process that's being used more and more. Being on the first page of Google is the first step. And if you are not... well then someone else will get that customer.
So how do you get to that prized position without being a Search Engine Optimization expert — or hiring one like me?
AdzZoo is the answer.
AdzZoo Is Not Search Engine Optimization
Yes every website needs to be optimized for the search engines. The problem is, this tactic takes time and in some competitive businesses, the competition is just too entrenched to ever replace them on the first page of Google. And if a business is not on the first page then they might as well be on page 200. They will never see much traffic.
AdzZoo guarantees first page placement even if the business doesn't have a website. We do that because we are buying that spot for you at a flat monthly rate. Now a business can be on that first page even in very competitive industries... and connect with new customers at the exact moment they are getting ready to buy.
But There's More
Getting to connect with your prospects when they are clearly in a buying mode is not the only advantage of Search Engine Marketing. Another advantage is you can track every click from your ad to your selling page. What other marketing medium can do that?
Each month you'll receive a report that shows exactly how many times your ad appeared in Google and how many times someone clicked on it.
Here's What One AdzZoo Customer Had To Say
We started our campaign 1 month ago and couldn't be happier with the results. It became obvious immediately that phones calls regarding rentals and leases had increased substantially and just yesterday we received our AdzZoo monthly campaign report from AdzZoo which showed why. My company is showing up consistently # 1 or #2 on search engines when potential clients are looking for apartments in the area. AdzZoo is, without question, the VERY BEST use of our advertising dollar. Just had to let you know how pleased we are with your service.
Sincerely,
Lane - Starkville, Mississippi
An AdzZoo Local Online Marketing Campaign
For as little as the cost of lunch, you can be on the first page of Google. And you don't even have to have a website. To learn more about AdzZoo click here.
