Local Online Marketing - The Time Is Right
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If you're a small business then you need to advertise. The question becomes what's the best way to spend your advertising dollars... especially in a tight economy?
Some of the choices include...
- Yellow Page Advertising
- Direct Mail
- Newspaper Advertising
- TV and Radio Advertising
- Online Advertising (the new boy on the block)
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The Internet Has Arrived
The Internet has finally reached the local marketplace. Now you can take advantage of the way people search for products and services and use the best marketing channel that has ever been invented — Search Engine Marketing.
Yes, traditional forms of advertising no longer work.
- People use the Yellow Pages less and less — they now use Google to find what they need.
- Newspapers are less effective because readership is down and many are going out of business
- Direct Mail Advertising is also less effective because people are just overwhelmed by the volume and the inconvenience. And mailing prices keep going up.
- Television advertising is being avoided by TiVo and other DVR devices
Here's What a Recent Article in the New York Times Had to Say About Search Engine Marketing
“…search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. For all the billions spent on technologies that track users on the Web so marketers can pinpoint their interests, no other form of online advertising - or offline advertising, for that matter - has come close to matching the effectiveness of search ads."
» Click here to read the article
Why "Interruption Marketing" Doesn't Work
The real reason these old marketing channels don't work is people are tired of being "interrupted."
Think about it...
Newspapers, direct mail, TV advertising, all try to get people's attention while they are busy doing something else. They have to interrupt someone to provide their marketing message. How effective can that be?
That's one of the reasons people love to search online for products and services. They are in control. They get to choose what they want — and don't want — within seconds, with the click of a mouse.
If your business can "meet them where they are now" in the Search Engines, then you have a very good chance of connecting with that customer and sharing your marketing message while they are most ready to buy.
No wonder Search Engine Marketing is exploding!
And no wonder traditional forms of advertising are dying.
The Search Engine Advertising Advantage
When someone goes to Google to search for a "pizza restaurant", or a "plumber in clearwater", or to find an "oldsmar realtor," they are looking to solve their problem then and there. If they see your ad, and it offers the right solution, then you can be the one to get a new customer. That's the essence of Search Marketing's advantage.
Offline Marketing Versus Online Marketing
Because most offline marketing "interupts" people it gets ignored and is far less effective than when someone proactively searches for solutions to their "problem" themselves. With online marketing they are more committed to the solutions they find because it was their idea. What a powerful connection this offers to your prospects.
Another strong argument for Search Marketing is it has the lowest Customer Acquisition Cost of any form of advertising. Take a look at this page to learn more.
Search Advertising is a simple process that's being used more and more. Being on the first page of Google is the first step. And if you are not... well then someone else will get that customer.
So how do you get to that prized position ?
Search Marketing Options
Search Marketing offers the best "bang for your buck" when it comes to getting new customers. It's ideal because you're meeting customers at the ideal time... when they are actively looking for a solution to their problem.
But again you must be on that first page to get their attention. So how do you get there?
The choices come down to Search Engine Optimization or Pay Per Click. Both will get you on the first page of Google. And both has advantages and disadvantages. Which one is right for you?
Learn More About How The Internet Works
To learn the basics of online marketing and what is your best choice for getting new customers online just click here.
